“This evolution is really about bringing Spotify to life.” The major product updates come as part of Spotify’s goal to reach 1 billion users by 2030, which would be double what Spotify currently has in 184 markets, according to Alex Norström, Spotify’s co-president and chief business officer. “This marks the biggest change Spotify has undergone since we introduced mobile 10 years ago,” Spotify CEO Daniel Ek said. Anchor, the free podcast host, is now called Spotify for Podcasters. Users will be given video previews of music and podcasts that they can scroll through, with recommendations powered by machine learning, on the home feed, executives said at Spotify’s Stream On event on Wednesday. The audio giant is refreshing its home page with a vertical feed that is meant to better integrate Spotify’s offerings across music, podcasts, videos and audiobooks. Portland on: Spotify, Apple, iHeart Radio, Amazon Podcast, Audible, Anchor.fm The Real Exs of Portland Podcast Spotify Apple iHeart Radio Amazon. The TikTokification of Spotify has begun.
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